As an employer, one of your top priorities is to attract and retain top talent. In order to do this, you need to have a clear and compelling message that outlines the benefits employees can expect to receive in return for their contribution. This message is known as an employee value proposition (EVP).
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The EVP is different than the Employer Brand, which is the external messaging you cultivate to communicate the benefits of your company to perspective talent. EVP is the internal culture, values, compensation packages, and experience of your current employees. They work together to ensure you have the top talent competing to be a part of your organisation.